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FASHION INNOVATIONS in 3D PRINTING by Teodora Kokoneshi
The shapes and angles you fantasized about a dress or a pair of shoes but then quickly dismissed as pure fantasy, other-worldly, or exclusive to the wardrobe of CGI characters, are here. Fashion Innovations in 3D Printing, part of Eyebeam’s Computational Fashion series, was held a warm February night with a full, dazzling moon (Wednsday the 27th to be precise). The quirkiness of the venue, Eyebeam’s exhibition space in Chelsea, lend just the right futuristic pathos to the stylish avant-guard presentations that took place that evening.
There were four featured presenters at this event…
…each representing an organization currently focused on creating cutting edge, innovative accessories and clothing produced via - *bling*bling* - 3D printing.
Duann Scott talked about his work at Shapeways – A marketplace and Community for 3DPrinting. Joris Debo, Creative Director at .MGX by Materialise talked about the frontiers of the new technology and its extension in fashion. From THREEASFOUR fashion brand we got to see some beautiful examples of 3D printed fashion items. Alexandra Samuel, Dan Selden, and Ross Leonardy from Crowd Control demonstrated how a hybrid between a concert wristband and a bracelet can interact with the DJ and send him feedback that will affect the mix.
Ideas that resonated with us from the event!
Like a leitmotif that permeated all the presentations, the message was sent loud and clear that 3D printing, while simply serving for prototyping in its initial phases ( every new technology serves an exclusively industrial purpose at its origin) has now definitely made its break-through to the commercial stage. And it is a spectacular break-through indeed.
Another important idea that we got from the presentations was that file-making is a new craft. For those people that make the files which will be printed in 3D and become accessories, clothes, objects, new glory awaits.
We all know the 90% attitude quote: “Life is 10% what happens to me and 90% how I react to it”. Well, a presentation from Crowd Control on a wristband – bracelet hybrid, that interacts with the DJ in a concert and sands him feedback as to whether the music should be rhythmic or, let’s say it bluntly, dead, according to your movement, proves the truthfulness of the statement in very obvious brushstrokes.