" I am trying to create something truly beautiful, I want to show the part of my own fairy world to other people, I want to tell them a story without words. "




Today Fab Ego is so happy to introduce you an absolutely marvelous fashion illustrator and designer Diana Sultanova. When first discovering Diana’s work @ Instagram I could not believe how innovative yet full of tradition her art work is. Mainly combining watercolor and ink, Diana embellishes her beautiful subjects into intricate frames built out of flowers. Her fairytale heroines’ softness is fascinating; enchanted by sounds of organs, renaissance Princesses and Queens with a touch of Gothicism empower a viewer with their spirituality, sense of majestic peace and timeless beauty. Aside from illustration Diana also creates custom made evening gowns fulfilled with romanticism and tenderness. You can feel tangibility in all Diana’s work whether she draws a recent Valentino’s collection or designs her own evening garments. Elaborative and delicate details in Diana’s illustrations bring a wave of freshness and appreciation for purity of our nature.


What are your roots? Where are you from? 

I was born in Vladikavkaz (North Ossetia, Russia) and graduated Art Lyceum there. I've been living in Moscow since 2009. I love this city. I can always find inspiration here. There are so many beautiful buildings, churches and monasteries. 


How do you think the use of Instagram has benefited your art practice?

Yes, definitely Instagram has benefited my art practice. It helped me to show my artwork to so many people from different countries, and it helped me to realize that people like my art. It’s a really big motivation. 

In my opinion, Instagram is very useful for young artists. Through Instagram we can show our artworks to the whole word.


Describe your personal style as an artist. 

I think we have the shortage of pure, calm and delicate beauty in our bustling and fast-paced world. So I am trying to create something truly beautiful, I want to show the part of my own fairy world to other people, I want to tell them a story without words. 


Do you like to dress up to express yourself?

Sometimes I do, but I like when I feel comfortable in my cloth. I often wear high-waisted jeans and crop tops or sweaters. I love clothes with interesting prints and textures.


What do you most enjoy depicting in your artwork and do you tend to get many opportunities to draw that subject matter in your line of work?

I like to depict women that look like they came from fairytales and legends or renaissance paintings. So when I make fashion illustrations I mostly choose romantic looks. Also I like to draw flowers and birds, if you noticed they are present in all of my illustrations.


Your artistic statement:

I always try to listen what my heart wants. I know my heart will always choose the right way. I depict only things I like and put a piece of my soul into every artwork. I want people to feel something when they look at my creations.


Do you do illustration full time? What other passions do you have?

I make illustrations when I have some free time. Because I also work as fashion designer for one of the Russian brands that focuses on evening wear. I love to create new designs. Also I love to travel, visit museums and places that can inspire me.


Name your top influences (artists or otherwise):

I have been always enchanted by cold and calm beauty of catholic medieval temples and churches. I love silence and semidarkness that reign there. I want to transmit this pure spiritual beauty in my art. The beauty that is timeless.

Also I was really inspired when I read «Narcissus and Goldmund» by Hermann Hesse. I can’t even explain why. Sometimes it isn’t easy to transfer my feelings into words. I felt like there is something mutual between me and Goldmund. We both try to find beauty in this world.


Where do you see yourself in 5 years?

In five years I see myself as a fashion designer of my own brand.


What moves you? 

It is hard to explain. I just want to share my feelings with the whole world; I want to tell my own story. I want to create my magical fairy world.


Your favorite color, why?

My favorite color is sea blue, because I really love seas, lakes, rivers and oceans. I feel safety near them.


Your favorite place on Earth:

I love French region Bourgogne. Small medieval towns look breathtakingly gorgeous. There are so many beautiful castles and temples. 

My favorite place is Chateau d’Eguilly. It was the love from the first sight. This castle has a soul and character.

And there are other places that I really like. For example, Solovetsky Islands. It is an archipelago located in the Onega Bay of the White Sea, Russia. It is really beautiful and inspiring place.


Your dream place: 

A big ancient house or castle with a big and beautiful garden in picturesque place near the seaside would my dream place. 


What can make Earth a better place in terms of environment, energy, peace? 

Every human being must be responsible for the environment that surrounds him/her either if it is a home or work.


If you had an opportunity what would you change about the world? How can your vision and creations impact our surrounding? 

If only I had this opportunity I would like people to pay more attention to beauty that surrounds us and be more careful with nature.


I also noticed that you are a fashion designer. What school did you go to? Do you still design garments?

Yes, I am a fashion designer. I have graduated from Moscow State University of Design and Technology in 2014. While I was studying at the University I took part at Moscow Fashion Week (MFW) in 2013. Some of the best students from my University including myself presented the collections. Now I am a designer of the Russian brand called ICON that makes exclusive evening garments.

I am also working on my own brand. I always try to make not just clothes but work of art.


I see you enjoy drawing women in your illustrations; they resemble fairytale Princesses and Queens… Where do you derive those subjects?

I always loved fairytales; maybe that’s why women in my illustrations resemble fairytales Princesses and Queens. 

Pre-Raphaelite’s and Renaissance arts always inspired me because of the kind of feminine beauty they presented - pure and mysterious at the same time.


The women that you draw seem so vulnerable and gentle. Do you subconsciously draw yourself or a certain ideal?

Sometimes women that I draw really look like me, but I am definitely not my own ideal. Gothic sculptures and Pre-Raphaelite’s paintings always enchained my imagination and perhaps subconsciously my subjects resemble them.


Where did you learn your techniques? What kind of materials are you using (paper, canvas, acrylic etc)

I’ve learned my techniques at Art Lyceum and then in Moscow State University of Design and Technology. I use different materials for my artwork but mostly I use watercolor and ink.


What would you advice to a beginner illustrator?

Try to find your own unique style, try to learn more about art, visit museums and keep practicing your techniques. Don’t give up if something goes wrong. Listen to your heart.


I also love the intricate details in your work; the accessory series are quite impressive. You must have a lot of patience?

I don’t think I have a lot of patience. But when I make fashion illustrations I love to draw small details. It is kind of meditation for me.


And finally, last but not least, what would you wish to Fab Ego :-)

I am in love with your magazine. I’ve discovered so many talented artists trough your site. It is really inspiring. Keep doing what you do. I wish you a lot of success. I am so honored to be featured in Fab Ego Magazine.


Support Diana's work @dianasultanova



Interview for Fab Ego Magazine
Interview for Fab Ego Magazine
Interview for Fab Ego Magazine
Interview for Fab Ego Magazine
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